PELATIHAN OPTIMASI IG BISNIS UNTUK PENINGKATAN PENJUALAN INDIHOME DI WILAYAH LEUWILIANG KABUBATEN BOGOR

Abstract

This community service program aims to enhance the sales of Indihome services in the Leuwiliang region, Bogor Regency, through Instagram Business optimization training for marketing personnel. The primary issues faced by the partner include limited digital literacy, uneven internet access, lack of understanding of relevant content creation, and resource constraints. The implementation methods involved interactive presentations, hands-on content creation practice, group discussions, and individual mentoring, with a total duration of 4 hours. The training was attended by 30 participants, most of whom were unfamiliar with Instagram Business features. The results demonstrated a significant improvement in participants' understanding, evidenced by the creation of new business accounts and the ability to produce engaging promotional content. Participants also actively engaged in customer interaction simulations and discussions on localized marketing strategies. However, continuous mentoring is required to ensure consistent application of the knowledge gained. Recommendations include follow-up training, regular mentoring sessions, and collaboration with Telkom to provide stable internet infrastructure. This program is expected to serve as a model for empowering digital marketing personnel in rural areas